Inside High-Earning Practices 2025 Edition

Trends, Technologies, and Tactics from Dentistry’s Top Earners

What’s Inside?

Dentistry has never offered more paths to success — or more variables to consider. From solo practice ownership to DSO affiliation, the business of dentistry is evolving rapidly. But what's working? How do income, patient volume, technology investment, and career stage intersect? And which strategies move the needle?

To explore these questions, we surveyed more than 500 U.S. general dentists to gain insight into their roles, practice settings, earnings, career stages, technology preferences, and other aspects of their practice. The results reveal clear trends that distinguish high earners from their peers.

This whitepaper covers:

• The impact of practice setting on dentist earning potential
• Why staff wages matter when it comes to practice profitability
• Which new technologies are employed by the most successful practices
• What top earning practices do to keep schedules full with both new and returning patients
• How successful dentists find an ideal work-life balance